All great corporate and organizational leaders and subject matter experts have their own mission, and a story to tell. wordBrowne can make that story come to life in a way that inspires others to action, creating new opportunities for growth in a number of different directions.

Whether it’s a Message from the CEO, a white paper, or even a series of tweets, we can help you find your why and tell it to key audiences in a customized message map that comes right from your vision.

We believe that executive and expert messaging should be more than fluff, more than a big ego who enjoys reading his/her own stuff. Our ghostwriting is designed to drive readers to the client’s intended direction, whether it’s galvanizing the troops, causing market disruption, selling your why or a combination of all three!

Why Ghostwriting for Blogs?

Blog ghostwriting empowers businesses and organizations to communicate their brand messages online in a professional manner, consistent with their mission and vision.

Many of our clients have excellent communication skills, and some are even excellent writers. What they lack is the time and resources to research and write blog posts that can generate leads, boost sales, increase customer engagement, and raise brand awareness.

As marketing teams become more skeletal, and executives need to focus on their core responsibilities – now more than ever – a ghostwriter is the most cost-effective solution for your blogging campaigns.

wordBrowne are the experts in the blog ghostwriting space. We do the research, ask the right questions – including the dumb ones – to help our clients communicate their core strengths and brand promise in a way that’s not only easy for them to understand, but compels them to act.

We understand SEO, and work well with SEO experts and shops to help our clients reach their desired segments and drive traffic to their sites, and to their help lines.  We also have a deep bench of subject matter experts in our clientele, our networks and in the wordBrowne family to give your blogs energy and excitement. And then we harness the power of words to help you move your business in the right direction.

Where do you want to go today? Give us a call, we’d love to listen. We’d love to help you get more wins.

COPYWRITER

Copywriting by definition is the act or preparation of writing text for the purpose of advertising or other forms or marketing. If you’re old enough to remember (or you watched Mad Men!), there was a time when winning print ads came with provocative copy. You would flip through a magazine and actually stop to read an ad because the copy – the storyline – was as alluring as the brand imaging.

In today’s world of social media and the dominance of the internet of things, great copywriting is more important than ever.

In several industries, the printed technical sales sheet is a lost art. You walk into a distributor’s shop and the guy at the counter has his favorite product sales sheets tacked to the wall behind him (or her). Again, good copy is as important as the product photography and the specs, especially when the sales reps are using it in the pitch.

In approaching the internet of things, profit-generating copywriting is more than just placement of keywords – it’s about selling the client’s why. Copy from wordBrowne combines great storytelling with SEO keywords and brand integration so it can be re-purposed for all forms of media – even proposals and employee training guides. Want to use the power of words to change the world? Let’s talk