“Great moments are born from great opportunity.”

We all know the scene from the movie Miracle when coach Herb Brooks (played by Kurt Russell) gives the big speech before the 1980 U.S. Olympic Hockey Team takes on the Soviet Union to deliver the greatest upset of the 20th Century.

And for some of us who remember or (in my case, because I’m not really that old) know their history, there’s President John F. Kennedy’s famous “Moon Speech” at Rice University in 1962. I know of one guy who reads it or even listens to it on YouTube when he is feeling disheartened. There is that one line that says it all:

“We choose to go to the moon in this decade, and do all the other things, not because they are easy but because they are hard.”

In all of us, there is a “moon speech” or a locker room pre-game pitch that appeals to the “why” in those you are trying to reach. We all have a vision for what we want for ourselves and our businesses our causes. Our expertise is helping you put that vision into words that empower.

And great speeches can be re-purposed for writing that makes an impact on your target audiences. In December 2019, when my daughter survived a school shooting incident that took place on the same hall where her classroom was, it compelled me to speak out – both as a parent and as a local legislator. Using “Robert F. Kennedy’s Mindless Menace of Violence” speech that he gave in the wake of the Martin Luther King assassination in 1968, I wrote an editorial called “Overcoming the Mindless Menace of Violence in Waukesha and Beyond” that stirred a pretty positive reaction. The pastor at my church printed copies to distribute to our fellow parishioners, and the local newspaper adapted it for their editorial section.