Cause-Related Marketing

Cause-related marketing, also known as CRM, is a collaboration between a business or corporation and a non-profit resulting in mutual benefits: promoting the non-profit and boosting sales and brand image for the business. Recent surveys have shown that almost half of North American shoppers would pay a little extra for products and services from companies committed to social and environmental impact.

Finding the right cause and using the power of words to change the world is where we can help.