Are you an early adapter or a market disrupter? One of my clients in the technology industry would use these two descriptions frequently to describe their ideal clients or partners. They had the products, talent solutions and in-house expertise to help these two kinds of businesses, with many of them being one in the same. And they started their company in 2006 as a market disruptor, and their profitability has enabled them to develop products that position themselves nicely as market disruptors for tomorrow’s businesses.
To be an early adaptor or market disruptor sounds romantic, but the new becomes threatening.